Me: Looks at the video of a new Apple product being unveiled.
The commentator has a smooth and commanding voice. He is talking about the new and improved features in the new <insert gadget here> without giving any specifics. A bit shady, but can be ignored.
The visually captivating graphics are pouring in with random details of irrelevant information. It makes no sense, but damn, it looks cool.
Finally, the presentation ends and I see the crowd applauding like crazy. I see people lined up infront of stores, excited out of their minds, frantically searching the internet for pre-order information.
I am 100% convinced I want one now. I have made up my mind. I open the website and decide to pre-order one for myself. I go to the checkout, fill in my card details and wait. My heart is pounding, pupils dilated and breath short. I will finally have my own <insert gadget here>. The screen stops loading and message appears ‘transaction failed’.
What ? How ? I log into my bank account and realize the cost is more than all my balance combined.
I quickly come back to my senses. I suddenly remember I don’t nearly make enough money.
My heart tugs on: But it is so pretty.
My mind: But we don’t have enough money.
Heart: But it’s got a <insert feature>.
Mind: But we already have it in our <generic gadget>.
Heart: It’s also got <insert feature>.
Mind: Yeah, our <generic gadget> already has that too.
Heart: Oh alright, but it’s so hip.
Mind: Yeah, but we’re broke and I am not selling our kidney to buy a prettier version of the same technology that we already have.
Sadly, mind wins.